Inventory · 4 min read · Free
Do Not Fall in Love With Your Purchase Price
The market does not care what you paid.
If the market falls after you buy, your old target price becomes irrelevant. Recalculate current value and decide whether holding still makes sense. Protecting capital can be more important than protecting your ego.
What it is
Separating today's market decision from what you paid in the past.
Why it matters
Holding onto an old target can trap cash while the market continues to decline.
When to use it
Use during inventory review and repricing.
How to do it
Recalculate current realistic sale value, expected selling time, and alternatives. Decide based on future outcomes, not on recovering your original target.
Worked example
You paid $1,000 expecting $1,250, but the market now clears around $1,080. Waiting for $1,250 because 'I need my margin' does not change buyer demand.
Your action plan
- Revalue one aged item
- Ignore original target for 5 minutes
- Choose hold/reprice/exit based on current data
Common mistakes
- Anchoring to cost
- Waiting indefinitely
- Refusing a small profit because the original target was higher
Key takeaway
The market does not know or care what you paid.
Try this
Review one older item and reprice it using today's market instead of your original target.
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