Pricing · 4 min read · Free
List Price, Target Price, Floor Price
Three numbers make selling and negotiating much easier.
Your list price is what the public sees. Your target is what you expect to accept. Your floor is the lowest number that still makes sense. If you only know one price, every buyer message creates a new decision. Three numbers keep you consistent.
What it is
A three-number pricing system that keeps negotiations consistent.
Why it matters
Without predefined numbers, every buyer message becomes a new emotional decision.
When to use it
Use before publishing any listing.
How to do it
Set a list price with reasonable negotiation room, a target price you expect to accept, and a floor below which the deal no longer makes sense. Review all three if the market changes.
Worked example
Cost $850. Current market around $1,100–$1,150. You list at $1,175, target $1,100, and floor at $1,050. A $900 offer is easy to reject because the decision was already made.
Your action plan
- Set all 3 numbers
- Write them before listing
- Use floor in buyer replies
- Recalculate after ageing
Common mistakes
- Having only an asking price
- Setting floor from emotion
- Never updating old numbers
Key takeaway
Three prices make selling calmer and faster.
Try this
Set all three prices for one item before publishing the listing.
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