Free lesson · 9 minute read · Reselling Foundations
The Weekly Review: Turn Experience Into Rules
Use a short weekly review to decide what to buy, stop buying, reprice, or fix.
Your goal
Build a weekly scorecard that ends with decisions instead of just numbers.
When to use
Use once per week from the moment you have active inventory.
Why this matters
Experience only becomes an advantage when you convert repeated outcomes into changed behavior.
The lesson
A weekly review is where individual flips become a business process.
Start with a small set of numbers: revenue, gross profit, available cash, inventory cost, inventory current value, units sold, average days to sell, aged inventory, return/problem count, and sourcing results. You do not need a complicated dashboard. You need numbers that lead to decisions.
Then compare expectations with reality. Which products sold faster than expected? Which sat? Which produced the best dollar profit relative to cash invested? Which caused support problems? Which source generated the cleanest inventory? Which listings needed repeated discounts?
Next review aged inventory. Every item should have a purchase date and a normal expected selling window. If something is past that window, decide what happens: improve photos, change price, switch channel, bundle, repair, or exit. 'Wait longer' should be a deliberate decision, not the default.
Review mistakes. If the same issue appears more than once, create a rule. Wrong storage twice? Add storage verification to the top of inspection. MDM surprise? Make remote-management verification mandatory before paying. Inventory price drops? Shorten review intervals and reduce exposure per model.
End the review with three decisions: buy more of, buy less/stop, and one process change. If a review produces no action, it is just reporting.
Keep your historical reviews. Over time they reveal whether your business is actually becoming more predictable. The goal is not to eliminate uncertainty. It is to learn faster than the same mistakes repeat.
Worked example
This week: $3,200 revenue, $620 gross profit, four sales, two items over 30 days, one wrong-spec purchase, and strongest margins from iPads. Decisions: increase iPad sourcing, pause one slow laptop model, add mandatory storage verification screenshot before meetup.
Practical checklist
- Revenue
- Gross profit
- Cash available
- Inventory cost/value
- Units sold
- Days to sell
- Aged inventory
- Problems/returns
- Source performance
- Three decisions
Common mistakes
- Reviewing revenue only
- Ignoring old inventory
- Collecting metrics without making decisions
- Repeating the same mistake without creating a rule
Key takeaways
- Weekly review turns experience into operating rules
- Ageing inventory needs action
- Metrics matter only when behavior changes
Put this into practice
Schedule a recurring 30-minute weekly review and complete the first one using the checklist in this lesson.
Before you finish
Your review ends with three written decisions for the next week.
Progress is saved on this device; no account required.